Dear Participant, 

This questionnaire is part of my bachelor research project within the bachelor program "Business & Management" at Management Center Innsbruck (MCI), Tyrol, Austria. Please, note that it is entirely your decision to take part in this survey and your data will be treated strictly confidential. Moreover, the gathered data will only be used for this particular research.


The questionnaire inlcudes 3 parts: The first part consists of questions regarding your own ski touring behaviour, the second part analysis the buying behavior and in the last part demographic questions are asked. The questionnaire will take you about 10 Minutes.


Thank you in advance for your participation.

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Do you own ski touring skis?

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Did you already buy skitouring skis online or are you planning to do so?

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How often do you go ski touring in a season on average?

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In the following part you will be shown 3 ski touring skis that differ in their individual characteristics and price. Please, compare these products and indicate which ones you would buy from the available selection. You will be asked to do this multiple times.


Here we go!

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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Which of the following ski touring skis would you choose?

Brand
Country of Production
Design
Product Reviews
Price
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Thank you for participating so far! The last part is going to start now and will take you approximately 1 minute.

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Which of the following categories do you belong to?

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What is your gender?

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What is your average monthly net income?

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Which category best describes your employment status?

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Where do you live?

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