Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some graphic designs. Please review them carefully and answer the questions.

Please take a moment to review this.

The next several questions will be about the following graphic design. Please look at the design carefully before answering the questions we have on the following pages.

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

Which part of this design do you like, dislike, or don't understand?

Which part of this design do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this design?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

On a scale of 1 to 5, how much do you like this design?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this design compared to other designs you saw recently?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this design?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this design?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much is this design fit for the purpose of online advertising?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

How do you feel when you look this design?
Please select up to the 3 most prominent emotions, if applicable.

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

In your opinion, what could be improved in this design?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

What else, if anything, would you like to share about the image you have just evaluated?

images1651655248985-HnGY1tDivvTzo67G8uSExC1Qp0pi7N.jpeg

Please take a moment to review this.

The next several questions will be about the following graphic design. Please look at the design carefully before answering the questions we have on the following pages.

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

Which part of this design do you like, dislike, or don't understand?

Which part of this design do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this design?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

On a scale of 1 to 5, how much do you like this design?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this design compared to other designs you saw recently?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this design?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this design?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much is this design fit for the purpose of outdoor advertisting?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

How do you feel when you look this design?
Please select up to the 3 most prominent emotions, if applicable.

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

In your opinion, what could be improved in this design?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg

What else, if anything, would you like to share about the image you have just evaluated?

images1651655218193-HXPVM0DbjRskLO2lNziIM9Zn65tLv4.jpeg