Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.
In the following screens, there will be some package designs. Please review them carefully and answer the questions.
The next several questions will be about the following yogurt package design. Please look at the design carefully before answering the questions we have on the following pages.
On a scale of 1 to 5, how likely would you be to buy yogurt if it were available in this packaging?
On a scale of 1 to 5, how new and different is this packaging, compared to other packaging types for yogurt on the market?
How would you expect yogurt in this packaging to be priced in comparison to products in other pack types?
On a scale of 1 to 5, how would you rate the quality of this packaging type?
On a scale of 1 to 5, how good for your health do you think this packaging is?
On a scale of 1 to 5, how well do you think this packaging preserves the contents?
On a scale of 1 to 5, how convenient do you think this packaging will be?
On a scale of 1 to 5, how environmentally friendly do you think this packaging is?
On a scale of 1 to 5, how much do you like this packaging:
What are the first words that come to mind when you look at this packaging design?
Please consider the following packaging and highlight the parts of the image that you like, dislike, or do not understand.
How often would you buy this product?
On a scale of 1 to 5, how exciting do you find this packaging?
Where would you like to use this packaging?Please select all that apply.
Where would you expect to purchase this product?Please select all that apply.
In your opinion, what could be improved in this packaging design?
What else, if anything, would you like to share about the packaging design you have just evaluated?