Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

Please take a moment to review this.

The next questions will be about the product name Baccarat Rouge 540, which is a perfume. Please consider it carefully before answering the questions on the following pages.

What are the first thoughts that come to mind when you see the name Baccarat Rouge 540?

On a scale of 1 to 5, how much do you like the name Baccarat Rouge 540?

❌ I do not like at all
✅ I like it very much
✅ I like it very much
❌ I do not like at all

On a scale of 1 to 5, do you feel about the name Baccarat Rouge 540?

Please select up to the 3 most prominent emotions, if applicable.

On a scale of 1 to 5, how interesting does the name Baccarat Rouge 540 sound to you?

❌ Not interesting at all
✅ Very interesting
✅ Very interesting
❌ Not interesting at all

On a scale of 1 to 5, how new and different does the name Baccarat Rouge 540 sound to you?

❌ Not new and different at all
✅ Extremely new and different
✅ Extremely new and different
❌ Not new and different at all

On a scale of 1 to 5, how much would you trust something called Baccarat Rouge 540?

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all

On a scale of 1 to 5, easy to remember is the name Baccarat Rouge 540?

❌ Not easy at all
✅ Extremely easy to remember
✅ Extremely easy to remember
❌ Not easy at all

Please type in the name you have just evaluated.

On a scale of 1 to 5, how easy is the name Baccarat Rouge 540 to pronounce?

❌ High probability of being mispronounce
✅ Easily pronounced
✅ Easily pronounced
❌ High probability of being mispronounce

On a scale of 1 to 5, how would you expect Baccarat Rouge 540 to be priced compared to other similar products available on the market?

❌ Worth a lot less than other products
✅ Worth a lot more than other products
✅ Worth a lot more than other products
❌ Worth a lot less than other products

On a scale of 1 to 5, how much do you want to know more about Baccarat Rouge 540?

❌ I do not want to know anything more about it
✅ I want to learn a lot more about it
✅ I want to learn a lot more about it
❌ I do not want to know anything more about it

Considering the name Baccarat Rouge 540...

👍 What do you like about this name?

👎 What do you dislike about this name?

👍 What do you like about this name?

👎 What do you dislike about this name?

What else, if anything, would you like to share about the name Baccarat Rouge 540, that you have just evaluated?