Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some logos. Please review them carefully and answer the questions.

Please take a moment to review this.

The next several questions will be about the following logo. Please look at it carefully before answering the questions we have on the following pages.

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

Which part of this logo do you like, dislike, or don't understand?

Which part of this logo do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this logo?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

On a scale of 1 to 5, how much do you like this logo?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this logo compared to other logos you saw recently?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this logo?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this logo?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much of your trust does this logo deserve?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all

How do you feel when you look this logo?
Please select up to the 3 most prominent emotions, if applicable.

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

Just based on the name logo below, which of the following best describes the industry it represents?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

Just based on the name logo below, which of the following best describes its origin?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

In your opinion, what could be improved in this logo?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

What else, if anything, would you like to share about the logo you have just evaluated?

images1652774906611-Hl3Ws2CGI3QF2ngZqqwFsAYr9eezs6.png 

Please take a moment to review this.

The next several questions will be about the following logo. Please look at it carefully before answering the questions we have on the following pages.

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

Which part of this logo do you like, dislike, or don't understand?

Which part of this logo do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this logo?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

On a scale of 1 to 5, how much do you like this logo?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this logo compared to other logos you saw recently?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this logo?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this logo?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much of your trust does this logo deserve?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

❌ I wouldn't trust it at all
✅ I would trust it completely
✅ I would trust it completely
❌ I wouldn't trust it at all

How do you feel when you look this logo?
Please select up to the 3 most prominent emotions, if applicable.

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

Just based on the name logo below, which of the following best describes the industry it represents?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

Just based on the name logo below, which of the following best describes its origin?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

In your opinion, what could be improved in this logo?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png 

What else, if anything, would you like to share about the logo you have just evaluated?

images1652774927131-HzNwHJnh2E53h6aTzsQdNc4bmD6ZeJ.png