Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some text advertisements. Please review them carefully and answer the questions.

Please take a moment to review this.

The next several questions will be about the following advertisement. Please read the advertisement carefully before answering the questions we have on the following pages.

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

What are the first associations that come to mind when you read the advertisement?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

On a scale of 1 to 5, how relevant is this advertisement to you personally?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all

On a scale of 1 to 5, how much do you like this ad?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌I do not like it at all
✅ I like it very much
✅ I like it very much
❌I do not like it at all

Which parts of the advertisement do you like, dislike, or do not understand?

Please use your mouse to highlight parts of the text below.

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you have heard or read recently?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how much do you trust this ad?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all

On a scale of 1 to 5, how clearly do you understand this advertisement?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

Please type in as much text as possible from what you recall of the advertisement you just read. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

Where would you expect to see the advertisement?
Please select all that apply.

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

How do you feel when you read this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

Please share what you like or dislike about the advertisement overall.

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

What else, if anything, would you like to share about the text you have just evaluated?

Upgrade your gaming keyboard to one that can keep up with your gaming lifestyle. Built to last. The HyperX Alloy keyboard, built strong because it has to be.  

Please take a moment to review this.

The next several questions will be about the following advertisement. Please read the advertisement carefully before answering the questions we have on the following pages.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

What are the first associations that come to mind when you read the advertisement?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

On a scale of 1 to 5, how relevant is this advertisement to you personally?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not relevant at all
✅ Extremely relevant
✅ Extremely relevant
❌ Not relevant at all

On a scale of 1 to 5, do you think this advertisement speaks in an authentic voice?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not authentic at all
✅ Definitely authentic
✅ Definitely authentic
❌ Not authentic at all

On a scale of 1 to 5, how much do you like this ad?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌I do not like it at all
✅ I like it very much
✅ I like it very much
❌I do not like it at all

Which parts of the advertisement do you like, dislike, or do not understand?

Please use your mouse to highlight parts of the text below.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

On a scale of 1 to 5, how original is this advertisement compared to other advertisements you have heard or read recently?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how much do you trust this ad?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ I do not trust it at all
✅ I trust it completely
✅ I trust it completely
❌ I do not trust it at all

On a scale of 1 to 5, how clearly do you understand this advertisement?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

Please type in as much text as possible from what you recall of the advertisement you just read. 

On a scale of 1 to 5, how likely are you to do what the advertisement calls you to do?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to forward/share this advertisement to others (e.g. your friends/family members)?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

On a scale of 1 to 5, how likely are you to discuss this advertisement with others (e.g. your friends/family members)?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

❌ Very unlikely
✅ Very likely
✅ Very likely
❌ Very unlikely

Where would you expect to see the advertisement?
Please select all that apply.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

How do you feel when you read this advertisement?
Please select up to the 3 most prominent emotions, if applicable.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

Please share what you like or dislike about the advertisement overall.

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

👍 What do you like about the advertisement?

👎 What do you dislike about the advertisement?

What else, if anything, would you like to share about the text you have just evaluated?

AirTag

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.