Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In this survey, you will have the opportunity to discover a potential new range of products. Please review these concepts carefully and answer the questions on the following screens.

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Please take a moment to review this.

The next several questions will be about the following product concept. Please read it carefully before answering the questions we have on the following pages.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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On a scale of 1 to 5, how likely would you be to buy this product if it were available at a reasonable price?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Definitely would not buy
✅ Definitely would buy
✅ Definitely would buy
❌ Definitely would not buy
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not at all new and different
✅ Extremely new and different
✅ Extremely new and different
❌ Not at all new and different
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On a scale of 1 to 5, how would you expect this product to be priced in comparison to other similar products on the market?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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On a scale of 1 to 5, how would you rate the quality of this product compared to other similar products on the market?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

👎 Much lower quality
👍 Much higher quality
👍 Much higher quality
👎 Much lower quality
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On a scale of 1 to 5, how good for your health do you think this product will be?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

👎 Extremely bad for my health
👍 Extremely good for my health
👍 Extremely good for my health
👎 Extremely bad for my health
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On a scale of 1 to 5, how environmentally friendly do you think this product is?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not environmentally friendly
✅ Not just friendly, but essential for the environment
✅ Not just friendly, but essential for the environment
❌ Not environmentally friendly
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On a scale of 1 to 5, how much do you like this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ I do not like it at all
✅ I like it very much
✅ I like it very much
❌ I do not like it at all
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How often would you buy this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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On a scale of 1 to 5, how relevant do you feel that this product is to you personally?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not at all relevant
✅ Extremely relevant
✅ Extremely relevant
❌ Not at all relevant
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On a scale of 1 to 5, how exciting do you find this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not at all exciting
✅ Extremely exciting
✅ Extremely exciting
❌ Not at all exciting
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On a scale of 1 to 5, how clearly do you know what to expect from this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not clear at all
✅ Totally clear
✅ Totally clear
❌ Not clear at all
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On a scale of 1 to 5, how believable is this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

❌ Not at all believable
✅ Extremely believable
✅ Extremely believable
❌ Not at all believable
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How would you use this product?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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During each purchase, how many packs of this product would you buy?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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Please consider the following product:

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

What do you like about this product?

What do you dislike about this product?

What do you like about this product?

What do you dislike about this product?

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At what price would you consider the following product to be...
(Please insert only dollar amount)

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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On a scale of 1 to 5, how likely are you to buy this product at the price of $?

Very unlikely to buy
1
2
3
4
5
Very likely to buy
Very likely to buy
Very unlikely to buy
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On a scale of 1 to 5, how likely are you to buy this product at the price of $?

Very unlikely to buy
1
2
3
4
5
Very likely to buy
Very likely to buy
Very unlikely to buy
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Where would you like to use this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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Where would you expect to purchase this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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How many individual units of this product do you or people in your household consume in a typical week?

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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At which of these times would you consider using this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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Which of these days would you consider using this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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People of what age do you think would be likely to use this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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From the list below, when using this product, who are you likely to be using it with?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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Which of the following statements best describes why you are interested in using this product?
Please select all that apply.

Yakult Fat-Free Probiotic Drink, 2.7 Fl Oz, 5 Ct
images1635153607350-HyPr29xhKfQQu6cd5Ifanz4l2oBHfp.jpeg

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