Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In the following screens, there will be some business card designs. Please review them carefully and answer the questions.

Please take a moment to review this.

The next several questions will be about the following business card design. Please look at the design carefully before answering the questions we have on the following pages.

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

Which part of this business card design do you like, dislike, or don't understand?

Which part of this business card design do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this business card design?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

On a scale of 1 to 5, how much do you like this business card design?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this business card design compared to other business card designs you saw recently?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this business card design?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this business card design?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much is this design fit for a graphic designer business card?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

On a scale of 1 to 5, how much of your trust does this business card owner deserve?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

How do you feel when you look at this business card design?
Please select up to the 3 most prominent emotions, if applicable.

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

On a scale of 1 to 5, how much do you want to know more about the business?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

Strongly disagree
Strongly agree
Strongly agree
Strongly disagree

In your opinion, what could be improved in this business card design?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

What else, if anything, would you like to share about the image you have just evaluated?

images1661412764665-H9kK0coTHVcKLKFQxpNZc4pthpTzv9.png

Please take a moment to review this.

The next several questions will be about the following business card design. Please look at the design carefully before answering the questions we have on the following pages.

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

Which part of this business card design do you like, dislike, or don't understand?

Which part of this business card design do you like, dislike, or don't understand?

What are the first words that come to mind when you look at this business card design?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

On a scale of 1 to 5, how much do you like this business card design?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ I don't like it at all
✅ I like it very much
✅ I like it very much
❌ I don't like it at all

On a scale of 1 to 5, how original is this business card design compared to other business card designs you saw recently?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ Not original at all
✅ Very original
✅ Very original
❌ Not original at all

On a scale of 1 to 5, how elegant is this business card design?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ Totally unclear
✅ I understand it perfectly
✅ I understand it perfectly
❌ Totally unclear

On a scale of 1 to 5, how well-polished and complete is this business card design?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ Somewhat complete and unpolished
✅ Fully polished and complete
✅ Fully polished and complete
❌ Somewhat complete and unpolished

On a scale of 1 to 5, how much is this design fit for a japanese food delivery business card?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

On a scale of 1 to 5, how much of your trust does this business card owner deserve?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

❌ Totally not fit for this purpose
✅ Perfectly fits this purpose
✅ Perfectly fits this purpose
❌ Totally not fit for this purpose

How do you feel when you look at this business card design?
Please select up to the 3 most prominent emotions, if applicable.

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

On a scale of 1 to 5, how much do you want to know more about the business?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

Strongly disagree
Strongly agree
Strongly agree
Strongly disagree

In your opinion, what could be improved in this business card design?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png

What else, if anything, would you like to share about the image you have just evaluated?

images1661412684352-H2xI5CFRXCh2ApK46vImJ1IXBFYHva.png