Welcome to this study about soft drinks. It will require less than 10 minutes of your time. We appreciate your participation.
Which of the following soft drinks would you purchase?
The next few questions will all be about the following product idea:
On a scale of 1 to 5, how new and different is this product, compared to other products on the market?
Which of the following words would you associate with this product?
On a scale of 1 to 5, does this product seem like it would be value for money?
On a scale of 1 to 5, how natural is this product?
What brand do you associate the most with the following product idea?
What do you like in this product idea?
What do you dislike in this product idea?
Which of the following brands of soft drink have you purchased in the past six months?