Welcome to this study about soft drinks. It will require less than 10 minutes of your time. We appreciate your participation.

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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Which of the following soft drinks would you purchase?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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What brand do you associate the most with the following product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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What brand do you associate the most with the following product idea?

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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Which of the following words would you associate with this product?

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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What brand do you associate the most with the following product idea?

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What do you like about the product

What do you dislike about the product

What do you like about the product

What do you dislike about the product

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The next few questions will all be about the following product idea:

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On a scale of 1 to 5, how natural is this product?

❌ Neither natural, nor unnatural
✅ Purely natural
❌ Neither natural, nor unnatural
✅ Purely natural
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On a scale of 1 to 5, how new and different is this product, compared to other products on the market?

❌ Not particularly new or different
✅ Extremely new and different
❌ Not particularly new or different
✅ Extremely new and different
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On a scale of 1 to 5, does this product seem like it would be value for money?

❌ Neither good, nor bad value for money
✅ Exceptional value for money
❌ Neither good, nor bad value for money
✅ Exceptional value for money
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Which of the following words would you associate with this product?

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What brand do you associate the most with the following product idea?

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What do you like about the product

What do you dislike about the product

What do you like about the product

What do you dislike about the product

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Which of the following brands of soft drink have you purchased in the past six months?

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