Welcome to this study. It will require approximately 10 minutes of your time. We appreciate your participation.

In this survey, you will have the opportunity to discover a potential new range of products. Please review these concepts carefully and answer the questions on the following screens.

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Please take a moment to review this.

The next several questions will be about the following product concept. Please read it carefully before answering the questions we have on the following pages.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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On a scale of 1 to 5, how likely would you be to buy this product if it were available at a reasonable price?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Definitely would not buy
✅ Definitely would buy
✅ Definitely would buy
❌ Definitely would not buy
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On a scale of 1 to 5, how innovative is this product, compared to other products on the market?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not at all new and different
✅ Extremely new and different
✅ Extremely new and different
❌ Not at all new and different
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On a scale of 1 to 5, how would you expect this product to be priced in comparison to other similar products on the market?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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On a scale of 1 to 5, how would you rate the quality of this product compared to other similar products on the market?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

👎 Much lower quality
👍 Much higher quality
👍 Much higher quality
👎 Much lower quality
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On a scale of 1 to 5, how good for your health do you think this product will be?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

👎 Extremely bad for my health
👍 Extremely good for my health
👍 Extremely good for my health
👎 Extremely bad for my health
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On a scale of 1 to 5, how environmentally friendly do you think this product is?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not environmentally friendly
✅ Not just friendly, but essential for the environment
✅ Not just friendly, but essential for the environment
❌ Not environmentally friendly
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On a scale of 1 to 5, how much do you like this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ I do not like it at all
✅ I like it very much
✅ I like it very much
❌ I do not like it at all
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How often would you buy this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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On a scale of 1 to 5, how relevant do you feel that this product is to you personally?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not at all relevant
✅ Extremely relevant
✅ Extremely relevant
❌ Not at all relevant
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On a scale of 1 to 5, how exciting do you find this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not at all exciting
✅ Extremely exciting
✅ Extremely exciting
❌ Not at all exciting
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On a scale of 1 to 5, how clearly do you know what to expect from this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not clear at all
✅ Totally clear
✅ Totally clear
❌ Not clear at all
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On a scale of 1 to 5, how believable is this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

❌ Not at all believable
✅ Extremely believable
✅ Extremely believable
❌ Not at all believable
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How would you use this product?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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During each purchase, how many packs of this product would you buy?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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Please consider the following product:

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

What do you like about this product?

What do you dislike about this product?

What do you like about this product?

What do you dislike about this product?

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At what price would you consider the following product to be...
(Please insert only dollar amount)

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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On a scale of 1 to 5, how likely are you to buy this product at the price of $?

Very unlikely to buy
1
2
3
4
5
Very likely to buy
Very likely to buy
Very unlikely to buy
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On a scale of 1 to 5, how likely are you to buy this product at the price of $?

Very unlikely to buy
1
2
3
4
5
Very likely to buy
Very likely to buy
Very unlikely to buy
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Where would you like to use this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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Where would you expect to purchase this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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How many individual units of this product do you or people in your household consume in a typical week?

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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At which of these times would you consider using this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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Which of these days would you consider using this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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People of what age do you think would be likely to use this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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From the list below, when using this product, who are you likely to be using it with?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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Which of the following statements best describes why you are interested in using this product?
Please select all that apply.

Danimals Strawberry Explosion & Strikin’ Strawberry Kiwi Variety Pack Smoothies, 3.1 Oz. Bottles, 12 Count
images1635235240021-HPGPWIefPqxL085Oi3axcU993oOkSs.jpeg

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