Welcome to this study about fruit-flavoured canned soft drinks. It will require less than 10 minutes of your time. We appreciate your participation.
The next few questions will all be about the following product:
Which of the following words would you associate with this product?
At what price would you consider the following product to be...(Please insert only dollar amount)
...priced so low that you would feel the quality couldn’t be very good?
...a bargain—a great buy for the money?
...starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it?
...so expensive that you would not consider buying it?
On a scale of 1 to 5, how unique is this product?
What do you like about this product?
What do you dislike in the product?